On March 15 the Center for Disease Control recommended that for at least 8 weeks (5/15/20) that event organizers should cancel or postpone any events consisting of groups of 50 more. Shortly after, states and local leadership layered to the mandate (now including groups of 10 or less) and eventually, nearly all events are under mandatory cancellation. It remains unclear the myriad of ways in which COVID-19 will reshape our world, but for the post-COVID events industry, our new world will no doubt include significantly enhanced public safety measures. View CDC Resources for Large Community Events & Mass Gatherings.
You won’t find the “events and event marketing” industries on the list of recession-proof businesses. That’s for sure! Having worked in events and event marketing for over 15 years – I’ve seen the impact that a natural disaster or a terrorist attack can have on the industry. While no one can report knowing what will happen with COVID-19 and how it will impact their respective industries – as far as events and event marketing goes – we carry on. We are busy rescheduling events, staying informed about safety mandates, maintaining a positive outlook for clients, staying task-focused and being aware of the legal and contractual obligations of our clients (to convention centers, hotels, event venues, and event vendors). We are silently working on building new event plans and event marketing strategies so that when it’s time…we are ready to activate our post-COVID events.
As the owner of an event planning company, I have implemented a comprehensive COVID-19 Event Action Plan for all of our clients. I wanted to make this helpful information available to anyone planning an event (of any size for any reason) in 2020.