Disney World’s upcoming Star Wars-themed hotel, the Star Wars: Galactic Starcruiser, will usher in a new era for overnight accommodations – but Universal might have plans for a similar offering.
Galactic Starcruiser will be a highly immersive, multi-day experience that is closer to an escape room combined with a cruise ship than it is a traditional hotel. Themed experiences that go beyond the hotel room and immerse guests throughout their stay are becoming more popular, as visitors seek experiences and Instagrammable moments. From a new hotel created by New Mexico-based artist collective Meow Wolf, to a chain themed to retro-arcade brand Atari, hotels are trying to differentiate themselves from an industry where past success has come from predictability and name recognition.
