When Orlando locals think of Virgin, images of the massive former record store at Downtown Disney likely come to mind. The U.K.-based brand has been steadily increasing its presence in Florida, however, despite the Orlando Megastore being a distant memory.
Florida is already a significant part of Virgin Holidays’ offerings. The global vacation package company has a substantial presence in Central Florida and regularly markets the region to outsiders. It’s also a popular destination for Virgin Atlantic, with the airline serving both Orlando and Miami. But over the next few years, Virgin Group will pretty much take over the state.